Formula Savage

A fresh, woody fragrance with notes of bergamot, pepper, and earthy ambroxan, creating a bold, clean scent that’s both rugged and refined.

Formula Creed

A refined blend of oud, sandalwood, and cedarwood, layered with bright lemon, pink pepper, and galbanum. Rich musk and tonka bean add warmth and depth, creating a balanced, luxurious scent that’s both modern and timeless.

Formula Oud Wood

A smoky blend of rare oud, creamy sandalwood, and warm amber, softened by hints of vanilla, cardamom, and rosewood. Deep, exotic, and sensual — a grounding scent that lingers with quiet intensity.

Formula Rouge

An alluring blend of amber, saffron, and jasmine, with a hint of woodiness, creating a warm and sweet fragrance that’s rich and sophisticated.

Formula Vanilla

A rich and indulgent scent where creamy vanilla bean, buttercream, and decadent cake melt into a smooth hint of bourbon. Warm, sweet, and irresistibly comforting, this fragrance is pure vanilla perfection.

Formula Channel

A timeless bouquet of rose, jasmine, and ylang-ylang, wrapped in soft aldehydes and warm vanilla. Hints of sandalwood and musk add depth to this iconic scent — elegant, powdery, and endlessly feminine.

Formula Libre

A bold fusion of lavender, orange blossom, and juicy mandarin, grounded by warm vanilla and ambergris. Floral yet edgy, this scent balances softness and strength with effortless elegance.

Crafted with care, our diffusers feature:

• Premium fragrance and natural essential oils that deliver long-lasting, luxurious scents.
• Clean and conscious formulation: free from parabens, phthalates, formaldehyde, petroleum, and synthetic additives.
• Sustainably sourced wood for the caps, ensuring an eco-friendly touch.

All of the good. None of the bad.

Our Commitment:
We’re dedicated to sustainability and mindful sourcing—choosing ingredients and materials that care for you and respect the planet.

1. Unscrew the cap from the vial.
2. Carefully remove the plastic seal or stopper to access the fragrance.
3. Screw the wooden cap back on securely, but avoid overtightening.
4. Activate the scent by flipping the vial upside down for 5–10 seconds to allow the fragrance to saturate the wooden cap.
5. Hang it in your desired location, such as the rearview mirror, using the attached cord.

Pro Tip: For a stronger scent, repeat Step 4 once a week or adjust based on your desired intensity.